Today, July 7, marks World Chocolate Day. But Emirates Airlines has politely pointed out that it’s been celebrating all year—having served 60 million luxury chocolates on board its flights.
That’s right: while the rest of us mark the occasion with a grocery-store truffle or a modest square of 85% dark at our desk, Emirates passengers have been quietly eating their way through a cocoa empire in the sky.
Emirates has revealed that in one year it has served 60 million chocolates onboard to its passengers. This mindboggling number translates to over 160,000 chocolates every single day. Or roughly 114 chocolates per minute, which is faster than most people can say “Neuhaus ganache.”
First Class Passengers Are Living the Chocolate Dream
Here’s the real kicker:
22% of all that chocolate was consumed in First Class.
Yes, the fortunate passengers, who make up a microscopic fraction of total travellers, are responsible for nearly a quarter of all cocoa carnage.
This isn’t chocolate consumption—this is chocolate domination.
The Chocolate Lineup: Sweet Like Business Strategy
Emirates isn’t playing around. Its in-flight chocolate game is a curated showcase of premium brands from around the world, including: Valrhona from France, Canonica and Neuhaus from Belgium, and Coco Jalila from the UAE. Not only that, it rotates the chocolates every six months to delight the frequent flyers.
It doesn’t stop at individual chocolates. Passengers across cabins are also treated to a rotating menu of chocolate-based desserts, with exotic sounding names like pistachio and chocolate mousse cake with pistachio praline, vegan onyx avocado chocolate tart and chocolate mocha marquise wedge, drizzled in salted caramel. In economy class it is the more humble rich chocolate mousse smothered in classic crème anglaise, or is it?
And if you’re wondering why people seem suspiciously happy while holding a praline – Dark chocolate has long been recognized by psychologists for its mood-altering properties, increasing feelings of pleasure and calm by boosting serotonin and endorphins. In other words: never mind the calories, this is science-approved indulgence. And Emirates clearly did its homework.
Final Thoughts: Emirates Is Winning the Chocolate Race
To the airline that’s offering a curated truffle service at 39,000 feet—we salute you.
To other airlines: no pressure. Pretzels are passé. The bar has been raised—and it’s made of single-origin cacao.
Image Source: Emirates Media Center
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