Airline Strategy

flydubai Boeing 787 flying above the clouds with a headline banner reading “Five Signals Marking flydubai’s Shift From Its Low-Cost Model.”

Five Signals Marking flydubai’s Strategic Shift Away From Its Low-Cost Model

For most of its history, flydubai has been positioned as Dubai’s value-oriented alternative, built on the classic low-cost carrier model of point-to-point flying, simplified fleets, unbundled fares and high utilisation. Over time, however, the airline began moving beyond that template.

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Qatar Airways and Kenya Airways aircraft flying above the clouds at sunset, symbolizing their new strategic partnership and new codeshare destinations

Qatar Airways and Kenya Airways Launch Codeshare Covering 19 Destinations

Doha / Nairobi, October 20, 2025 – Qatar Airways and Kenya Airways have announced the launch of codeshare flights to19 destinations across their combined networks effective October 26, 2025. The agreement, which follows a memorandum of understanding signed in July,

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flydubai Boeing 737 economy cabin with seatback entertainment screens — part of the airline’s new value-focused offering with free meals and in-flight entertainment.

flydubai to Offer Free Meals and In-Flight Entertainment in Economy, Shifts Gear Toward Value Airline Model

Dubai’s low-cost carrier flydubai will begin offering complimentary meals and in-flight entertainment for all Economy Class passengers starting November 1, 2025, in a move that underscores the airline’s evolution from a traditional low-cost carrier to a value-focused airline. The announcement

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